Staff LOYALTY stands for staff behaviour defining its commitment to organisation, encouragement and support of its goals, means and ways to achieve these goals, as well as the wish to follow all rules, standards and obligations towards the company, management, colleagues or other team members.
Staff INVOLVEMENT means such attitude of an employee to the company, its management, colleagues, his/her duties and working conditions, that makes him/her show real interest to company’s success and be ready and willing perform his/her duties, exceeding the set standards.
There is a direct relation between loyalty and involvement of employees and business indicators of the enterprise. According to the research data the higher is loyalty, involvement and satisfaction of employees, the higher is company’s rating as an HR brand and, thus, staff turnover is lower and theloyalty of clients to the product, and profit and value of the company itself are higher.
Besides, according to ISO 9000:2000 the involvement of staff of all levels in organisation activities and people’s satisfaction with work form constituent part of principles under quality management system.
SCIENTISTS PICKED OUT FIVE ESSENTIAL COMPONENTS THAT HELP TO CREATE MAXIMALLY FAVOURABLE CONDITIONS FOR INCREASING STAFF LOYALTY AND INVOLVEMENT:
- Inspiring leadership;
- Strong corporate culture;
- Focus on talent development;
- Strong sense of responsibility;
- Having and implementing HR policies and procedures that correspond with enterprise goals.