Company’s reputation is a guarantee of its success. The success of any business depends on efficient positioning of an enterprise on the market. Until recently enterprise owners and managers paid attention only to creating the product brand as a brand image of product or service in customer’s mind distinguishing it from the selection of competitive brands. However, for the successful business development launching one product brand is not enough now. Reinforcing company’s market image anticipates for a strong corporate brand.
EMPLOYER BRAND is one of the components of a corporate brand. Creating an Employer brand is a laborious routine task. It facilitates the establishment of the efficient HR management system and allows obtaining good results.
EMPLOYER BRAND means positive enterprise image as an employer in the mind of current employees and potential workers at labour market in general.
EMPLOYER BRANDING assumes handling the employing company reputation. This is the image transmitted by an enterprise to employees, applicants and market counterparts. This is how the newcomers are met, how those working already are appreciated, respected, motivated and supported, and how those leaving the company are parted with. Employer’s branding is an integral element of the strategy used for acquiring talents.