Everything changes: ideas, clients, employees, market. However, well-defined vision and clear goals of an enterprise must always stay the same.

MISSION is what endows the enterprise operation with meaning and makes the employees more dedicated. In mission you tell where your company is now. Primarily mission answers the question: “What, how and whom does the organisation work for?”, and clearly explains the reasons of organisation existence.

Where the organisation wants to be tomorrow is described in VISION. This is what forms the future image of business.

Basing on vision the business STRATEGY is formed. It distributes the company resources and determines long- and short-term goals.

CORPORATE VALUES reflect the organisation guidelines.

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Constant interaction of mission, values, strategy and goals forms the strategic plan of an enterprise and becomes the principal development guidelines that enable running business in accordance with the selected course. The main point of strategic planning comes to answering the four principal questions:

  • Where are we now?
  • What are we aiming for?
  • How can we achieve this?
  • Can we afford this?

WE SUGGEST THAT OUR SPECIALISTS ASSIST AND PARTICIPATE IN CREATION OF THE STRATEGIC FOCUS AT YOUR ENTERPRISE.