MISSION is what endows the enterprise operation with meaning and makes the employees more dedicated. In mission you tell where your company is now. Primarily mission answers the question: “What, how and whom does the organisation work for?”, and clearly explains the reasons of organisation existence.
Where the organisation wants to be tomorrow is described in VISION. This is what forms the future image of business.
Basing on vision the business STRATEGY is formed. It distributes the company resources and determines long- and short-term goals.
CORPORATE VALUES reflect the organisation guidelines.